Naveen’s Twitter profile sums him up in short: “Finding joy being a disruptive CMO @Wipro in the most amazing times. Think design, talk #DisruptiveDigital, run on #cloud & meet you @NextTrend.”
In the long version, Wipro’s Chief Marketing Officer Naveen Rajdev brings to life the brand promise for one of the world’s leading digital and technology companies.
Leading Wipro’s marketing strategy at a time when the company makes the largest number of acquisitions in its history, Naveen drives Wipro’s marketing beyond a traditional linear, one-dimensional marketing approach to deliver billion-dollar opportunities and disruptive marketing solutions. Under his leadership, Wipro’s customer-first mandate is holistically executed: global partnerships, communications, analyst relations, corporate and business marketing teams are all chartered to unify the Wipro brand and extend its footprint to new geographies and businesses units, including Wipro Digital and the Wipro HOLMESTM Artificial Intelligence Platform.
Naveen believes that powerful technology brands are built on human principles, and champions a “business to individuals” (B2i) approach that has rapidly geared Wipro’s transformation a more digital, yet people-centric brand. Under his leadership, Wipro has developed innovative approaches to customer engagement across the industries it serves. Naveen’s passion for innovation focuses on finding new ways to connect and shape relationships with customers – and his innovation task force, “MINK” specifically focuses on marketing, innovation and creativity to develop future-facing customer engagement using emerging technologies. These insights are also delivered to clients in WOOL, a unique new digital trends magazine launched in 2016.
In his personal life as well, Naveen is an advocate for technology’s power to make our cities sustainable, and the power of branding to enrich the communities we live in. He supports Wipro’s ‘urban biodiversity’ initiatives, and closer to home, serves on the board of the Metro Atlanta Chamber of Commerce, advising their vibrant “ChooseATL” campaign to promote Atlanta’s global brand. He also writes frequently on these topics in the media, including Forbes, Fast Company, and Ad Age.
Naveen has a Bachelor’s degree in Physics from Delhi University, India, and a Master’s in Finance and Marketing. He lives in Atlanta, GA with his family.