Marianne Kolding is vice president of IDC's European Services Research group, based in London. She leads the team responsible for IDC's European research on consulting, application services, outsourcing, infrastructure services, cloud services, and the competitive landscape for the services industry.
Her research responsibilities cover a wide variety of topics, but current hot research areas are focused on strategic changes in the services market, ICT skills, and cloud services. Kolding is also part of IDC's Global Sourcing research team. She is often engaged in custom projects on a variety of subjects and frequently takes on speaking engagements, both for IDC conferences and seminars and on behalf of clients. Kolding is often quoted in the press and on occasion provides comments for radio and TV.
Kolding has been in the IT research industry for 17 years. Prior to this, she held various positions with IBM. She has a master's degree in international marketing and international trade from Aarhus Business School in Denmark. Her background and experience ensure a wide understanding of issues affecting the IT services marketplace, its players, and its customers.