Sören’s responsibility in the global medical-technology organization Aesculap is to build solutions “beyond the product”. Innovation for Services, Solutions, Business Models and not least the consultative sales approach complete the activities. These are mostly digital or digitally enhanced. Recently Sören and his team have launched the Innovation Center "werk_39". Sören got his MBA degree in Medical Devices and Healthcare Management. Sören works out of Tuttlingen, Germany.